What's New

02 March 2009

The wind is up and the seas are bumpy; indeed a full gale appears to be blowing through the world economy. Understandably, folks everywhere are battening down the hatches and becoming very careful how they spend their money. Book publishers are long accustomed to making their way through choppy waters and being frugal every step of the way. After all, for most publishers, books are not a high margin business.

That said, book sales historically have remained fairly stable during hard times and there’s a good reason for that:

BOOKS are assets of real and enduring value. They provide ideas, knowledge, insight and inspiration.

BOOKS teach us new skills and open our minds to new possibilities. They remind us of our roots and of solid values that have stood the test of time. They help us see the forest for the trees and to find our way.

BOOKS bring laughter and hope on the way to better days ahead.

At a time when folks are having a hard time stretching their income, BOOKS are an affordable, high-value purchase that keeps on giving long after other possessions are worn out and forgotten.